Advertising sans skin
I was travelling in the Gulf last week, and came across this advert in Duty Free. I was pleasantly see a beauty product being advertised without a hundred acres of bare skin and perfect curves, instead it was offering something less in your face and more mysterious. It was that thing of less is more. In addition, I thought it was a successful piece of brand creation – stylish and classy, without the sexualisation of so many other campaign images. Whilst the bottle has a retro feeling, the look of the model is extremely modern – perhaps a hint that ‘old-fashioned’ ideas of modesty, are not so old-fashioned after all? I wondered if this was in deference to Middle eastern culture, but after some research online, it seems to be the mainstream global image for this particular brand. It makes a refreshing change – well done!
Givenchy Eau Demoiselle ad campaign
